Note: Figures for taxpaid shipments, US shipments and total shipments 2003-2006 revised 10/30/07 to reflect new data reported by Beer Institute and the federal government agency Tax & Trade Bureau. We have also made some slight revisions to major suppliers' respective market shares.
THE US BEER INDUSTRY: KEY SHIPMENTS DATA-BRANDS
		Bbls-000
	Shipments (000)			Change		Market Share
Major Brands	2004	2005	2006	bbls	%	2004	2005	2006
Bud Light	39,600	39,600	41,200	1,600	4.0	18.9	18.9	19.2
Budweiser	29,600	27,400	25,800	-1,600	-5.8	14.1	13.0	12.0
Miller Lite	17,550	18,100	18,000	-100	-0.6	8.4	8.6	8.4
Coors Light	16,275	16,500	16,750	250	1.5	7.8	7.9	7.8
Natural Light	8,425	8,350	9,025	675	8.1	4.0	4.0	4.2
Corona Extra	7,100	7,845	8,465	620	7.9	3.4	3.7	4.0
Busch	6,675	6,225	6,100	-125	-2.0	3.2	3.0	2.8
Busch Light	5,750	5,825	5,950	125	2.1	2.7	2.8	2.8
Heineken	4,765	4,780	5,127	347	7.3	2.3	2.3	2.4
Miller High Life	5,200	5,025	4,900	-125	-2.5	2.5	2.4	2.3
Miller Gen Draft	4,150	3,850	3,450	-400	-10.4	2.0	1.8	1.6
Keystone Light	2,895	2,900	3,140	240	8.3	1.4	1.4	1.5
Michelob Ultra	4,100	3,200	3,000	-200	-6.3	2.0	1.5	1.4
Natural Ice	2,600	2,575	2,700	125	4.9	1.2	1.2	1.3
Bud Select		2,300	2,125	-175	-7.6		1.1	1.0
Mil's Best Light	1,975	1,975	1,900	-75	-3.8	0.9	0.9	0.9
Milwaukee's Best	2,100	1,975	1,750	-200	-10.3	1.0	0.9	0.8
Icehouse	1,750	1,625	1,650	25	1.5	0.8	0.8	0.8
Michelob Light	1,900	1,650	1,500	-150	-9.1	0.9	0.8	0.7
Modelo Especial	790	1,095	1,463	368	33.6	0.4	0.5	0.7
Steel Reserve	1,000	1,250	1,400	150	12.0	0.5	0.6	0.7
Mil's Best Ice	1,200	1,400	1,395	-5	-0.4	0.6	0.7	0.7
Pabst Blue Ribbon	1,150	1,200	1,300	100	8.3	0.5	0.6	0.6
Tecate	1,074	1,175	1,285	110	9.4	0.5	0.6	0.6
Coors Banquet	1,380	1,225	1,135	-90	-7.3	0.7	0.6	0.5
Old Milwaukee	1,300	1,100	975	-125	-11.4	0.6	0.5	0.5
Colt 45	1,150	1,000	975	-25	-2.5	0.5	0.5	0.5
Total	171,454	171,120	172,460	1,340	0.8	81.6	81.2	80.2
Note: All brand figures include exports.
Copyright 2007 by Beer Marketer's INSIGHTS, Inc. All Rights Reserved.