| THE US BEER INDUSTRY: KEY SHIPMENTS DATA-BRANDS | ||||||||||
| Bbls-000 | ||||||||||
| Shipments (000) | Change | Market Share | ||||||||
| Major Brands | 2005 | 2006 | 2007 | bbls | % | 2005 | 2006 | 2007 | ||
| Bud Light | 39,600 | 41,200 | 42,000 | 800 | 1.9 | 18.9 | 19.2 | 19.2 | ||
| Budweiser | 27,400 | 25,800 | 24,600 | -1,200 | -4.7 | 13.0 | 12.0 | 11.3 | ||
| Miller Lite | 18,100 | 18,000 | 18,400 | 400 | 2.2 | 8.6 | 8.4 | 8.4 | ||
| Coors Light | 16,500 | 16,715 | 17,310 | 595 | 3.6 | 7.8 | 7.8 | 7.9 | ||
| Natural Light | 8,350 | 9,025 | 9,100 | 75 | 0.8 | 4.0 | 4.2 | 4.2 | ||
| Corona Extra | 7,845 | 8,465 | 8,325 | -140 | -1.7 | 3.7 | 3.9 | 3.8 | ||
| Busch Light | 5,875 | 6,050 | 6,250 | 200 | 3.3 | 2.8 | 2.8 | 2.9 | ||
| Busch | 6,300 | 6,215 | 6,200 | -15 | -0.2 | 3.0 | 2.9 | 2.8 | ||
| Heineken | 4,780 | 5,127 | 5,265 | 138 | 2.7 | 2.3 | 2.4 | 2.4 | ||
| Miller High Life | 5,025 | 4,900 | 5,025 | 125 | 2.6 | 2.4 | 2.3 | 2.3 | ||
| Keystone Light | 2,900 | 3,130 | 3,470 | 340 | 10.9 | 1.4 | 1.5 | 1.6 | ||
| Michelob Ultra | 3,400 | 3,265 | 3,350 | 85 | 2.6 | 1.6 | 1.5 | 1.5 | ||
| Miller Gen Draft | 3,850 | 3,450 | 3,185 | -265 | -7.7 | 1.8 | 1.6 | 1.5 | ||
| Natural Ice | 2,675 | 2,915 | 3,025 | 110 | 3.8 | 1.3 | 1.4 | 1.4 | ||
| Mil's Best Light | 1,975 | 1,900 | 1,840 | -60 | -3.2 | 0.9 | 0.9 | 0.8 | ||
| Icehouse | 1,625 | 1,650 | 1,770 | 120 | 7.3 | 0.8 | 0.8 | 0.8 | ||
| Steel Reserve | 1,250 | 1,400 | 1,625 | 225 | 16.1 | 0.6 | 0.7 | 0.7 | ||
| Bud Select | 2,300 | 1,975 | 1,625 | -350 | -17.7 | 1.1 | 0.9 | 0.7 | ||
| Modelo Especial | 1,095 | 1,463 | 1,617 | 154 | 10.5 | 0.5 | 0.7 | 0.7 | ||
| Milwaukee's Best | 1,950 | 1,750 | 1,565 | -185 | -10.6 | 0.9 | 0.8 | 0.7 | ||
| Mil's Best Ice | 1,400 | 1,395 | 1,415 | 20 | 1.4 | 0.7 | 0.6 | 0.6 | ||
| Tecate | 1,175 | 1,305 | 1,410 | 105 | 8.0 | 0.6 | 0.6 | 0.6 | ||
| Pabst Blue Ribbon | 1,200 | 1,300 | 1,375 | 75 | 5.8 | 0.6 | 0.6 | 0.6 | ||
| Michelob Light | 1,600 | 1,410 | 1,300 | -110 | -7.8 | 0.8 | 0.7 | 0.6 | ||
| Coors Banquet | 1,225 | 1,130 | 1,190 | 60 | 5.3 | 0.6 | 0.5 | 0.5 | ||
| Guinness Stout | 920 | 946 | 975 | 29 | 3.1 | 0.4 | 0.4 | 0.4 | ||
| Colt 45 | 1,000 | 975 | 975 | 0 | 0.0 | 0.5 | 0.5 | 0.4 | ||
| Total | 171,315 | 172,856 | 174,187 | 1,331 | 0.8 | 81.3 | 80.4 | 79.8 | ||
| Note: All brand figures include exports. | ||||||||||
| Copyright 2008 by Beer Marketer's INSIGHTS, Inc. All Rights Reserved. | ||||||||||