| THE US BEER INDUSTRY: KEY SHIPMENTS DATA-BRANDS | ||||||||||
| Bbls-000 | ||||||||||
| Shipments (000) | Change | Market Share | ||||||||
| Major Brands | 2006 | 2007 | 2008 | bbls | % | 2006 | 2007 | 2008 | ||
| Bud Light | 41,200 | 42,000 | 42,050 | 50 | 0.1 | 18.9 | 19.3 | 19.2 | ||
| Budweiser | 25,800 | 24,600 | 23,200 | -1,400 | -5.7 | 12.0 | 11.3 | 10.6 | ||
| Coors Light | 16,715 | 17,250 | 17,750 | 500 | 2.9 | 7.8 | 7.9 | 8.1 | ||
| Miller Lite | 18,000 | 18,350 | 17,700 | -650 | -3.5 | 8.4 | 8.4 | 8.1 | ||
| Natural Light | 9,025 | 9,100 | 9,255 | 155 | 1.7 | 4.2 | 4.2 | 4.2 | ||
| Corona Extra | 8,465 | 8,325 | 7,940 | -385 | -4.6 | 3.9 | 3.8 | 3.6 | ||
| Busch Light | 6,050 | 6,200 | 6,500 | 300 | 4.8 | 2.8 | 2.8 | 3.0 | ||
| Busch | 6,215 | 6,150 | 6,400 | 250 | 4.1 | 2.9 | 2.8 | 2.9 | ||
| High Life | 4,900 | 5,025 | 5,075 | 50 | 1.0 | 2.3 | 2.3 | 2.3 | ||
| Heineken | 5,127 | 5,265 | 4,975 | -290 | -5.5 | 2.4 | 2.4 | 2.3 | ||
| Keystone Light | 3,130 | 3,470 | 4,025 | 555 | 16.0 | 1.5 | 1.6 | 1.8 | ||
| Michelob Ultra | 3,265 | 3,385 | 3,400 | 15 | 0.4 | 1.5 | 1.6 | 1.6 | ||
| Natural Ice | 2,915 | 3,050 | 3,190 | 140 | 4.6 | 1.4 | 1.4 | 1.5 | ||
| Miller Gen Draft | 3,450 | 3,185 | 2,815 | -370 | -11.6 | 1.6 | 1.5 | 1.3 | ||
| Modelo Especial | 1,463 | 1,617 | 1,810 | 193 | 11.9 | 0.7 | 0.7 | 0.8 | ||
| Icehouse | 1,650 | 1,770 | 1,750 | -20 | -1.1 | 0.8 | 0.8 | 0.8 | ||
| Mil's Best Light | 1,900 | 1,840 | 1,700 | -140 | -7.6 | 0.9 | 0.8 | 0.8 | ||
| Steel Reserve | 1,400 | 1,625 | 1,675 | 50 | 3.1 | 0.7 | 0.7 | 0.8 | ||
| Bud Light Lime | 1,600 | 0.7 | ||||||||
| Tecate | 1,305 | 1,410 | 1,535 | 125 | 8.9 | 0.6 | 0.6 | 0.7 | ||
| Pabst Blue Ribbon | 1,300 | 1,375 | 1,475 | 100 | 7.3 | 0.6 | 0.6 | 0.7 | ||
| Mil's Best Ice | 1,395 | 1,415 | 1,450 | 35 | 2.5 | 0.6 | 0.6 | 0.7 | ||
| Milwaukee's Best | 1,750 | 1,565 | 1,350 | -215 | -13.7 | 0.8 | 0.7 | 0.6 | ||
| Bud Select | 1,975 | 1,575 | 1,300 | -275 | -17.5 | 0.9 | 0.7 | 0.6 | ||
| Coors Banquet | 1,130 | 1,140 | 1,250 | 110 | 9.6 | 0.5 | 0.5 | 0.6 | ||
| Michelob Light | 1,410 | 1,300 | 1,050 | -250 | -19.2 | 0.7 | 0.6 | 0.5 | ||
| Bud Ice | 875 | 900 | 1,050 | 150 | 16.7 | 0.4 | 0.4 | 0.5 | ||
| Top Brands | 171,810 | 172,887 | 173,270 | 383 | 0.2 | 79.9 | 79.3 | 79.1 | ||
| Note: All brand figures include exports. | ||||||||||
| Copyright 2009 by Beer Marketer's INSIGHTS, Inc. All Rights Reserved. | ||||||||||