Just not getting any better for beer and most brewers in GuestMetrics database of over 9K on-premise accounts, in data for 4 wks thru Jul 8 reported by Exane BNP Paribas. All in, beer volume -6.5%, $$ sales -4.3% for those 4 wks, each a slightly steeper dropoff than in Q2. Craft $$ -3% but gained share, premium lights -7.1%, continued to lose share. Constellation and “smaller” craft brewers were the winners.
AB continued down, volumes -6.3%, $$ -4.1%, but AB gained modest share as it outperformed the mkt. Bud Light and Bud down 7.2%, 5.5% respectively. But Michelob Ultra +8%, Stella off just 1%. Each of MC, Heineken, Boston and Pabst saw volume dip 9% or more this period. MC volume -9.5%, $$ down 7.8%; each of Miller Lite, Coors Light and Blue Moon off about 7% in $$. HUSA even softer: volume -11.4%, $$ down 10.1%. Brand Heineken off near 13%, Dos down 6.6%. And Boston and Pabst even softer than that, with respective $$ sales -13.8% and -12.8%. Even Lagunitas down 7%. Outside of Constellation, among top 25, only Stone, Firestone Walker, Founders, Sapporo and Victory increased dollar sales in GuestMetrics universe for 4 wks, Exane BNP reported. How well did Constellation do? Dollars up 2.9%, volume +0.3%, for 50 basis-point share gain of $$. Corona Extra sales slipped 2.6%, but Modelo Especial zoomed 27%.