Even with better Apr (beer biz up 1.3% for 4 weeks), industry volume down 0.5% yr-to-date thru 4/29 in Nielsen all outlet. And $$ sales up 0.8%. Each of AB and MC volume down around 2%. But AB still getting more pricing and so AB $$ sales down 1%, while MC $$ down 1.9% thru 4/29. AB lost 0.8 share of $$, MC down 0.6 YTD. For 4 weeks, it’s worse. AB lost 1 full share of $$, MC down 0.7. Constellation $$ sales up 14.6% YTD, gained 1.2 share of $$. For 4 weeks, just preceding Cinco de Mayo period, Constellation en fuego with $$ sales up 17.1%. Gained 1.4 share.
Trading Up Accelerated in April; 3 Brands Gained 2.1 Share Trading up picked up steam in latest period. All above premium segments gained 2.1 share for 4 weeks, hitting 45 share of $$, compared to gain of 1.6 share of $$ YTD. Also absolutely en fuego: Michelob Ultra. Ultra $$ sales again up 30% for 4 weeks and gained fully 1 share of $$. Modelo Especial up 24% and gained 0.7 share. Corona $$ sales 11% for 4 weeks, gained 0.4 share. So those 3 brands gained 2.1 share of $$ for 4 weeks, 1.8 share YTD. Entire craft segment gained 0.2 share of $$ YTD, with $$ sales up 2.7%. As did Mike’s Hard Lemonade Co, $$ sales up 15.1%. No other top supplier gained even 0.1 share. FMBs in total down 0.4 share of $$, cider down 0.1 YTD.