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09/06/2017

Bud Light Ads “Getting on a Good Track,” Sez Andy, as AB Seeks to “Get It Growing Again”

AB will launch yet more new humor-based advertising tomorrow night on the first night of football season (Patriots vs Chiefs) and INSIGHTS again talked briefly to Bud Light veep Andy Goeler.  Bud Light will “get a good connection with sports fans” with latest ad and “make people laugh,” said Andy.  With 3 different strands of commercials debuting in last mo or so, Bud Light “getting on a good track” with ads, “starting to build an arsenal,” he added.  More ads are coming too.  Andy’s objective with Bud Light is “to put it back on top and growing again.”  But it’s been down since 2008, INSIGHTS noted, and declines accelerated in 1st half 2017. “The first step is believing,” said Andy. “With great marketing and great sales execution,” it’s “absolutely within our reach to do so.”  AB has “very significant media plan” for Bud Light in 4th qtr, “pretty heavy” with NFL. AB “getting a good stride” with Bud Light ads, Andy reiterated, and seeks “to get it growing again.”

Publishing Info

  • Year: 2017
  • Volume: 19
  • Issue #: 167
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