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Craft Brew News

Beer Marketer's INSIGHTS brings you a new e-letter to cover the hottest segment in the beer biz, craft, in-depth, as it deserves:

CRAFT BREW NEWS


As a subscriber, you get breaking news and much more: numbers, insights, analysis, people, events and perspectives that only BMI can provide. All brought to you in a lively, easy-to-read style. Craft Brew News brings you the knowledge you need to compete effectively in this dynamic segment.

You get accurate, reliable and relevant info to help you make key business decisions: Competitive trends, coverage of key events, interviews with key players, profiles, media coverage and much more. Craft Brew News also includes out-of-the-box features and items only found in the singular world of craft beer, from brand collaborations to unique events and promotions.

Craft Brew News is an e-letter published at least once a week, 60+ times a year, including flashes whenever need-to-know info breaks. CBN will also include occasional forays into the exciting world of specialty imports as well as big brewer efforts to compete in the craft arena. This publication synthesizes what you need to know about craft, helping you avoid information overload, while giving you data and insights you need to maximize your business opportunities.

Subscribe today and get Craft Brew News for the low introductory price of just $225 per year, available for a limited time only. Call for special discounted multiple copy rates. And remember you subscribe at no risk. Your satisfaction is guaranteed. If at any time you are dissatisfied with CBN, we'll refund the unused portion of your subscription.

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“We look at local first. We look at popularity and sales. And we look at taste,” owner of hospitality group with handful of bars in Nashville, Austin Ray, told Nashville Scene describing co’s “beer council” process for deciding what new beers will go on tap. Clip includes plenty more interesting tidbits from folks in key Tennessee mkt. Consider: “if you want to send beer...you better send a human,” founder of Black Abbey Brewing Carl Meier said of distributing farther from home, even to mkts in same state. His co’s on path to brew about 4,000 bbls this yr, according to paper, and its facility’s getting tight. Fellow Nashville brewer Yazoo also lookin at bigger space, just like Jackalope, which is adding a second brewery, paper wrote. Jackalope CEO/brewmaster Bailey Spaulding still focusing on “the lot-of-beer-in-a-few-places strategy,” she told paper, adding that “I’m sure someday we’ll go across state lines, but that’s not what our focus is now.” But one of biggest local facilities belongs to Tailgate, which apparently sends half its beer to the UK these days. Recall, while still brewing just a few thousand bbls per yr, it just added capacity for up to 120K bbls (see July 11 issue).…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 71
Small British brewers debuted seal calling out indie status almost a yr ahead of US Brewers Assn’s recent announcement, and discussion of issue hasn’t died. Almost 70% of 1,000 UK beer drinkers surveyed by YouGov think “Assured Independent British Craft Brewer” seal would be “useful,” Society of Independent Brewers (SIBA) in UK, which commissioned survey, said yesterday. Further, 60% “cared who brewed their beer” and 54% “would be more likely to drink a beer which carried the logo.” Just over 60% of 25-34 yr olds said they drink “local craft beer,” while half of all respondents do. Big brewers may want “their own slice of this growing sector,” SIBA CEO Mike Benner said in release. “But what this survey clearly shows is consumers care whether the beer they are drinking was brewed by a truly independent British craft brewer or not – it’s all about provenance, transparency and not misleading consumers,” he added.

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 70
Lagunitas “delivered high single digit volume growth ahead of the craft market,” parent co Heineken shared on conference call following release of global 1st half results. Recall, founder Tony Magee recently referred to 11-12% shipments growth; likely depletions slightly slower or else timeframe differed. Heineken CFO Laurence Debroux praised Lagunitas performance as “quite an exception at this moment,” with craft slowing. By “removing complexities” of JV structure, Heineken believes it can “accelerate” the growth of Lagunitas internationally, and timing “right” for that, she reiterated. Going forward, Lagunitas “will contribute to the growth” of Heineken globally, tho “it’s about quality” more than quantity, Laurence told Bloomberg in separate interview. Heineken only had 2 mos of consolidation in 1st half after acquiring rest of Lagunitas in May, and will “only consolidate it really in the second half,” she explained. So Heineken will now “be able to really go after international growth for Lagunitas.” Heineken is “learning more and more about this craft US market” and fully expects to bring learnings to “other countries in the world,” she added.  “Definitely Lagunitas can go to more countries and definitely we can continue to develop the IPA segment, based on Lagunitas but not only.” Co also…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 67
Brewers Assn-defined craft brewer production increased another 5% in 1st half of 2017, org reported today. So growth slowed a little bit further, but remained in mid-single-digit range, BA economist Bart Watson estimates. BA craft production trend “stabilized at a rate that still reflects progress but in a more mature market,” he said in statement. “Although more difficult to realize, growth still exists.” Recall, BA craft volume grew by just over 6% in 2016. At this time last yr, Bart estimated craft production up about 8%. “Many brewers are benefitting from on-premises and taproom sales,” Bart continued. True. But so far this yr, federal TTB hasn’t provided any info on “premises use” volume to see how fast that might be growing. Instead, Bart and BA come up with this estimate based on member surveys and other indicators. Breweries under 15K bbls last yr reported average of 25% growth, Bart wrote in accompanying (members-only) blog post. Almost 3/4 of those brewers up more than 5%, while just 15% of ’em down steeper than 5%. Looking at scan data, craft segment +3.6% by volume in IRI multi-outlet + convenience data thru July 16 recall. Like last yr, biggest craft brewers struggling to grow…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 67
Top craft style still large and in-charge of segment off-premise thru 1st half of 2017. IPAs flyin’ +16%, gained almost 3 share of craft $$ to 31.6 YTD thru July 16. Pretty soon style will be 1/3 of craft even without including any seasonal or specialty release IPAs. Sheesh! IPAs nearing 30 share of craft volume in IRI MULC. But they’re already over 35 share of volume in c-stores, 37.5 share of $$, up over 4 share of each! Notably, absolute IPA case gains were almost twice the size of total craft gains thru most of 1st half (see chart below). When craft slowed early in the year, IPAs kept up fast growth. But for 1st time all yr, craft segment grew more than IPA style alone for 4 wks thru 7/16.

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 65
What a difference a handful of weeks can make.  Last we wrote about craft in natl Nielsen data, volume sales were up just 0.6% and $$ were up less than 3% YTD thru Jul 1 (see CBN Vol 8, #59). And for those 4 wks, volume slipped 0.5% and $$ up just 1%. But suddenly, craft segment is back to mid-single-digit growth in latest 4 wks thru Jul 15 in Nielsen data: volume up 4% and $$ up 5%, suggesting a much improved period of sales surrounding July 4 weekend for craft. By adding first couple weeks of July, craft’s YTD volume trend improved by more than 1 full pt up to 1.7% gain thru Jul 15.  Still no great shakes, but a notable improvement. One key aspect of improving craft segment trend is that Blue Moon Belgian White – included in Nielsen craft data set – is on fire.  Blue Moon Belgian White $$ and volume sales grew 17% for latest 4 wks, snagging 0.9 share of craft volume to 8.2. Also, Sam Adams (volume -17%), Sierra Nevada (-6.5%) and Shock Top (-10%) declines were not quite as steep. And Leinie Shandy (+6%) and New Belgium (+3%) had solid…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 63
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