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Craft Brew News

Beer Marketer's INSIGHTS brings you a new e-letter to cover the hottest segment in the beer biz, craft, in-depth, as it deserves:

CRAFT BREW NEWS


As a subscriber, you get breaking news and much more: numbers, insights, analysis, people, events and perspectives that only BMI can provide. All brought to you in a lively, easy-to-read style. Craft Brew News brings you the knowledge you need to compete effectively in this dynamic segment.

You get accurate, reliable and relevant info to help you make key business decisions: Competitive trends, coverage of key events, interviews with key players, profiles, media coverage and much more. Craft Brew News also includes out-of-the-box features and items only found in the singular world of craft beer, from brand collaborations to unique events and promotions.

Craft Brew News is an e-letter published at least once a week, 60+ times a year, including flashes whenever need-to-know info breaks. CBN will also include occasional forays into the exciting world of specialty imports as well as big brewer efforts to compete in the craft arena. This publication synthesizes what you need to know about craft, helping you avoid information overload, while giving you data and insights you need to maximize your business opportunities.

Subscribe today and get Craft Brew News for the low introductory price of just $225 per year, available for a limited time only. Call for special discounted multiple copy rates. And remember you subscribe at no risk. Your satisfaction is guaranteed. If at any time you are dissatisfied with CBN, we'll refund the unused portion of your subscription.

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Craft made “great progress” with women consumers in 2016, according to analysis of annual Yankelovich MONITOR consumer survey data presented by Tropos Brand Consulting’s Mike Kallenberger during Brewers Assn Power Hour. Number of total craft consumers grew in 2016 surveys that had 9800 respondents overall, 2700 beer drinkers and 1400 “craft” drinkers (defined as “weekly” craft consumers).  And women made up a greater share of that growth. Indeed, women grew from 25% to 28% of total weekly craft beer drinkers in 2016. And “women accounted for over 1/3 of new craft drinkers” last yr vs just 25% in 2015, Mike showcased. Breaking it down by race/ethnicity, just under 2/3 of total craft drinkers were White, up from 60% in 2015. African Americans grew from 10% to 12% of total.  Yet Hispanic craft consumers actually dipped from 21% to 18% and Asian/Other down from 9% to 8%.  That doesn’t necessarily mean less Hispanics are consuming craft however. Craft consumption is “growing among all groups,” but “just growing faster among some versus others,” Mike clarified. Craft Needs to Shake “Snobbery” Perception with “Fringe” Drinkers; Talk Styles, Not Food Pairings Craft segment’s ability to draw in more “fringe” consumers that haven’t quite adopted…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 26
Some folks, indeed some states, take their names and the provenance of products using them very seriously. So when some Vermonters caught wind that a Calif brewery marketed a “Vermont Farmhouse Ale” and other brewers bill beers as “Vermont IPAs,” they called foul. Using the state’s name as a descriptor, without amending it as “Vermont-style,” represents “an unfair capitalization on Vermont’s brand as a leader in craft brewing,” columnist for Burlington Free Press wrote, summarizing thoughts of Shaun Hill, founder of Hill Farmstead, in-state farmhouse brewer that shot to fame a few years ago. The practice also “violates the state’s ‘Representation of Vermont Origin Rule’ that regulates and protects the word ‘Vermont’ when it appears on food products,” according to the paper. You’re familiar with these kinds of provenance protections. Most famously, you can’t call bubbly “champagne” if it doesn’t come from Champagne. But Vermont’s rule has been on the books since 2006 and “gives the state legal footing to protect the ‘Vermont’ brand and made-in-Vermont food products.” What’s more, any brewer who's applied for label approval for a Belgian-style ale and not included “style” will tell you that’s a big no-no for TTB. And that’s exactly what Shaun did. The…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 25
After deciding to leave Schlafly at end of 2016 (see Vol 7, #105), didn’t take long for co-founder Dan Kopman to jump right back into the beer biz. Long-established MD craft brewer, Heavy Seas “has named Dan Kopman as Chief Executive Officer effective May 1, 2017,” co announced.  That’s as current general manager, Patrick Helsel, plans to leave co end of May, “and will help facilitate Dan’s transition.”  So “Dan will report to founder, Hugh Sisson, who will remain full-time Managing Partner and continue to play a very active role in the business.”  Indeed, “with Pat leaving we are fortunate to get someone with Dan’s level of experience in the industry,” said Hugh. “He adds depth to our team and will ensure great continuity for the future development of the Heavy Seas brand.” Then too, “I’m not getting any younger, and while I have no intention of stepping down anytime soon, it is a process and I want to make sure I am here for an extended period of time to pass the baton,” Hugh separately told Baltimore Business Journal. And co plans on “doing some tweaks to its overall branding in the near future”; Dan will certainly “play a…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 23
During apparent lull from major craft brewery deals, speculation kicked into higher gear this week. After apparently hearing comments from employees, users of Reddit started asking if Michigan’s Short’s Brewing had a deal to sell a stake to Heineken and/or Lagunitas. Hand-wringing aside, discussion noted relatively fast expansion of Short’s distribution territory following years of selling its beer only in MI. The co tweeted that “we don’t have anything to report at this time,” a sentiment taken up by Short’s partner Scott Newman-Bale. “We have no agreed upon deal at this time,” he told MLive. He acknowledged open attitude toward both potential deals and employee discussions about them, “but at this time, we have no announcement to make.” Recall, following deal to sell 50% stake to Heineken, Lagunitas has sought smaller US craft brewers to form more partnerships and alliances. It struck deals with handful of small brewers last yr. Separately, BrewDog sent out letter to stakeholders informing them that the co’s “been undertaking discussion regarding a number of potential options to finance [its next stage of] growth.” Those options include another round of equity crowdfunding or a public offering, letter explains. It’s also talked with “a number of potential investors” and…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 22
Just one constant across regional and market-level IRI data for 2016: local brands largely did better than non-local ones. Exceptions exist. And being local alone doesn’t necessarily cut it. But as craft slowed across US, brands from nearby breweries tended to fare better in IRI-tracked foodstores. Notably, “not one region” scored double-digit craft $$ gains, IRI’s Dan Wandel said during Brewers Assn Power Hour last week. “What a difference a year makes,” he commented. For reference, craft $$ up about 7% nationally last yr in supers.     Our issue last week dug into what’s happening underneath these trends by looking at top craft suppliers and brands in specific state and city markets. For even more regional craft info, check out our Craft Brew Guide.

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 21
Been a long time since craft’s seen this much red at the top. Twelve of top-16 craft brands down in SoCal IRI yr-to-date thru 2/19.  In most cases, brands declining nationally declined more so here. Blue Moon Belgian White down 16%, Shock Top Belgian White down 35%, NBB Fat Tire down 18.5%, Sierra Torpedo IPA and Boston Lager down 15%, Kona Longboard down 13%.  Sierra Pale (-6%) actually a little better here than nationally.  But perhaps most surprising is brands we’re not used to seeing down struggling big time.  Most notably, both Ballast Point Sculpin (-24%) and Grapefruit Sculpin (-17%) are down double-digits.  Then too, Stone IPA $$ down 2%, and Kona Big Wave Golden Ale and Hopper Variety Pk down 1% and 8% respectively.  Each of those brands grew strong double-digits nationally in 2016 IRI. Meanwhile, top-2 craft brands in SoCal, Firestone 805 Blonde (+10%) and Lagunitas IPA (+17%) both growin’ solidly, albeit at slower paces than previous year.  That’s right, both of these brands larger than Blue Moon Belgian White here.  Stone Delicious IPA is outlier of the bunch, flying up 183% tho sales starting to lap roll out as well.  Lagunitas Little Sumpin up 10.5%.

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 20
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