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Craft Brew News

Beer Marketer's INSIGHTS brings you a new e-letter to cover the hottest segment in the beer biz, craft, in-depth, as it deserves:

CRAFT BREW NEWS


As a subscriber, you get breaking news and much more: numbers, insights, analysis, people, events and perspectives that only BMI can provide. All brought to you in a lively, easy-to-read style. Craft Brew News brings you the knowledge you need to compete effectively in this dynamic segment.

You get accurate, reliable and relevant info to help you make key business decisions: Competitive trends, coverage of key events, interviews with key players, profiles, media coverage and much more. Craft Brew News also includes out-of-the-box features and items only found in the singular world of craft beer, from brand collaborations to unique events and promotions.

Craft Brew News is an e-letter published at least once a week, 60+ times a year, including flashes whenever need-to-know info breaks. CBN will also include occasional forays into the exciting world of specialty imports as well as big brewer efforts to compete in the craft arena. This publication synthesizes what you need to know about craft, helping you avoid information overload, while giving you data and insights you need to maximize your business opportunities.

Subscribe today and get Craft Brew News for the low introductory price of just $225 per year, available for a limited time only. Call for special discounted multiple copy rates. And remember you subscribe at no risk. Your satisfaction is guaranteed. If at any time you are dissatisfied with CBN, we'll refund the unused portion of your subscription.

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New Sam Adams entrant for next yr in line with a bunch of much-discussed trends these days: cans (see above), sessionability, hop flavor instead of bitterness. Sam ’76 coming early next yr in 6- and 12-pks of 12oz cans and single-serve 16oz cans, Boston Beer shared this morning during media brunch at GABF. Sam Adams calls out beer as a “crisp & refreshing lager” on cans, but beer actually made with a blend of lager and ale yeasts. Clocking in at 4.7% ABV, the bright, golden lager focused squarely on balancing hints of fruity esters from ale yeast, blend of classic and new hops du jour (mostly employed for flavor and very little bitterness) and “a light-bodied refreshing crispness.” Sam ’76 doesn’t slap drinkers in the face or call too much attention to itself. Instead, it fits in with session craft launches over last few years. But unlike other Sam mainstays that may fit similar bill, like Boston Lager, Sam ’76’s use of Citra, Mosaic, Simcoe and Galaxy hops alongside classic Cascade clearly establishes it in modern craft brewing era. Interestingly, though these hops clearly a key piece of the beer’s flavor, can artwork doesn’t reflect that, certainly in the…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 87
Questions about flyin’ taproom biz; testy takes on supplier-distributor disputes; acknowledgement of stepped-up trade practice enforcement: plenty of hot topics discussed at recent CLE Wine, Beer and Spirits Law conference. Lawyers, economists and regulators, not always known for bringing the heat, ratcheted up rhetoric and shared some notable insights during the meeting. Collaborative presentation from industry economists Lester Jones of NBWA and Bart Watson of Brewers Assn wasn’t exactly the “Rumble” promised. But it did come with Lester’s assertion that “we just don’t know how much beer is going direct to consumers” right now. “How much verification is going on in this world?” he asked, raising further questions about whether small brewers are tracking and paying taxes for all beer sold on site. “I think the idea that small brewers aren’t paying their taxes is quite frankly fairly ridiculous,” Bart shot back, arguing that inconsistent or lack of reporting just ain’t widespread enough to be big concern. “I didn’t know that distributors were the only people who can keep track of beer volumes,” he quipped. (Note: pieces of this article previously appeared in sister-pubs INSIGHTS Express and beer marketer’s INSIGHTS.) Bart and Lester did agree that “where people are drinking…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 84
Buzz-buzz: catch the latest? There aren’t any “crushable” craft beers so some folks wanna bring beers that drink “macro” but feel “craft” to the masses. Oh, and “Everyone is Suddenly Obsessed With Sour Beer.” Not quite. But these “news” stories include some notable tidbits. First, you may have seen handful of recent launches that fit the above description: an easy-drinking lager, perhaps even light lager, from a brand new brewing outfit, often contract brewing production of the beer, but hyper-focused on marketing fairly generic beer brands. You’ve heard this story before. House Beer has been in the market for a little while now. Folks from Colorado’s Dive Bar brand did interesting interview with Westword earlier this month. Music industry vets behind Day Beer from 24 Hour Beer co talked with Brewbound about their launch this week. Today, writer for Food & Wine roundly derided these launches as their “ideology is as flawed as their name is paradoxical,” referring to Day Beer’s insistence that it’s the “anti-craft craft beer.” Whatever your view of these attempts, note that the folks behind this last brand, certainly taking cues from at least some consumers, associate a certain hipness with the notion of “anti-craft.” Also note that the…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 82
Last week’s CA Craft Beer Summit in Sacramento, put on by Calif Craft Brewers Assn, amply demonstrated continued health and vibrancy of movement.  Tho many now focusing on clouds, “there’s still lots of sunshine,” said exec director Tom McCormick. “The industry has grown so much,” he added, noting it’s still “growing.” And even tho there are “headwinds” and “storm clouds,” with many craft brewers “not growing as fast as they were,” there’s “a lot of enthusiasm” and “plenty of room to grow” further.  There were 2000 attendees at summit.  Sizable trade show sprawled over 65,000 sq ft. It was bustling with activity, brimming with enthusiasm.  Featured speakers included craft luminaries like BA chair Charlie Papazian, Sierra founder Ken Grossman and Firestone Walker co-founder David Walker. That’s for starters.   Consumer event the day after featured 6,000 folks.  All this showcased right in seat of state govt.  It hadda make an impression on state legislators and their staff. Many attended.  CA Secy of State Alex Padilla addressed CCBA knowledgeably, very familiar with what’s happening in CA craft.  CCBA, more so than any other state craft guild, has become a force.  California has 850 craft brewers. Over 500 are CCBA members.  CA still…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 81
Similar to faster trends seen earlier in summer around July 4 holiday, craft sales picked up again in weeks leading up to Labor Day. Craft $$ sales up 5.8% for 4 wks thru Sep 2 (Saturday of Labor Day long weekend) in Nielsen all-outlet + convenience data. Volume +4.5%, gained 0.3 share of beer cases to 7.3. Total beer biz a bit better this period too, tho volume still off 0.4% due to mid-single declines of premium segments. Same basic story at the top of craft segment with quite a mixed bag among top brand families. Sierra Nevada losses slowing into back-half of the year. Volume still down 3.7% for 4 wks, about half co’s YTD decline. Not so for Sam Adams franchise, -18.5%, less than a point better than its YTD trend. Note that Boston Beer’s total biz down just 0.6% for 4 wks as Twisted Tea volume up 16% and Truly Spiked and Sparkling comin’ on (Angry Orchard off 6%). Other top craft brand family in Nielsen havin’ tough time this yr, Shock Top, also better lately, but no great shakes: cases -14% for 4 wks. Tho Shock Top clearly losin’ share of segment, AB ain’t. Total co’s…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 80
Gambrinus is makin’ significant investments into new Texas-based TV ad campaign for Shiner Bock brand this fall, co announced late yesterday.  Co will spend $2.5 mil for fall campaign alone, which is “most we’ve ever spent,” and marks “a completely different direction from where we’ve been in the past,” director of mktg Gregor Mina told CBN. “This Is Shiner Country” campaign, launching tonight during Rangers vs Yankees game on local channels, will focus “on cable television and sports programming,” aiming to highlight historic and iconic aspects of the brand with two different spots to start. One spot tells story of how founder Kosmos Spoetzl was arrested for making beer during prohibition, with tagline “to not brew Bock would be the crime.”  The other tells story of a “hippie man with a funeral car” who helped deliver Shiner Bock in Austin during the 70s when it wasn’t as readily available. Previous digital ads for Shiner have “always been very humorous” but “what we lost sight of a little bit was our heritage and our iconic status,” Gregor explained. Indeed, Shiner has “so many stories” and will be consistently “looking for what’s the next great story” to share.  Ads will appear in…

Publishing Info

  • Year 2017
  • Volume 8
  • Issue # 79
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