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INSIGHTS Express is designed for busy beer execs who want faster news and more info. Available via fax or email (your choice), INSIGHTS Express delivers subscribers breaking news, key numbers, pithy quotes, and other interesting info 2X a week. That's over 100 issues each year.

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Results of just-published study of nearly 2 mil UK adults is very good news and not just because it takes some sting out of tuff Feb shipments #.  Recall, some public health advocates, researchers and govt officials have voiced increasing skepticism about the links between moderate drinking and heart health established over decades of research. But this very granular study of 1.9 mil adults over 13 yrs, using electronic and other patient health records, found non-drinkers had significantly higher risks than moderate drinkers (up to 2 drinks/day for men, 1.5/day for women), 23-33% higher in fact, for coronary heart disease and cardiovascular disease.  More specifically, non-drinkers had 32% higher risk for myocardial infarction, 24% higher risk for heart failure, 33% higher risk for unstable angina, 32% higher risk for aortic aneurysm and 12% higher risk for ischemic stroke.  Moderate drinkers did not have lower risks for every one of the 12 specific conditions investigated, the authors point out.   Heavier drinking levels, which lumped together all drinkers above those relatively modest limits, had higher risks for many of the specific cardiovascular diseases than non-drinkers, tho still lower risks for myocardial infarction and angina.  What’s more, non-drinkers had higher rates of all-cause…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 54
Cans picked up another 0.8 share of total US beer biz to 56.2 last yr, according to data prepared by Beer Inst economist Michael Uhrich.  While overall beer volume edged up 0.3%, can biz +1.8%.  Bottle biz dipped 1.9% and bottle share slipped to 33.4.  That was 5th straight yr cans took share from bottles.  If you go back to 2008, cans had just over half the biz, so up 6 share since then.  Meanwhile, bottles slipped from 40.2 share in 2008 to one-third.  Draft volume steady in 2016, Mike estimates, and picked up a point since 2008, at 10.4 share of US biz last yr.  But draft up only 0.3 share since 2011 despite explosion of taprooms. Big difference still in domestic vs import packaging splits.  Cans fully 62 share of domestic brewers’ volume, up from 55.7 in 2008.  Bottles slipped to 27.2 share from 34.7. Draft is just shy of 11 share of domestic volume, up a little over 1 point since 2008.  Bottles still reign in imports: nearly 2/3 share of import volume in glass, tho that’s down from over 3/4 in 2008.  Cans had just 26.4 share of imports last yr, tho up from 15.5 share…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 51
A busy time for alc bev biz in courts.  Coupla new developments this week.  US Appeals Ct for 9th Circuit, taking a break from reviewing the Trump Admin’s proposed immigration ban, took a drink, or two. A 3-judge panel, including one who’s been widely quoted on the immigration matter, upheld lower ct decision and ruled that “no reasonable consumer would be deceived by the label on the carton into thinking that Bud Light Lime-a-Rita...is a low-calorie beverage or that it contains fewer calories or carbohydrates than a regular beer.  It is clear from the label that the beverage is not a normal beer,” judges wrote, since label calls bev a “Margarita With a Twist” and pictures a margarita. Proper comparison is Budweiser Lime-a-Rita or a real margarita, both of which would have as many or more calories and carbs, they added.  Gotta note tho: decision was not unanimous.  One of 3 judges dissented. “Most natural comparison,” in this judge’s judgment,  ain’t a Bud Lime-A-Rita (which doesn’t exist) or a margarita (which has tequila and is “decidedly not a malt beverage”), but Bud Light Lime, which has “far fewer” calories/carbs than a Rita.  Consumers “could be misled,” this judge believed, by…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 50
Big brewers are getting more leery of pricey stadium sponsorship agreements and Constellation stepping in with smaller deals to become import sponsor.   Constellation inked 3-yr 7-figure deal with Chicago White Sox for Modelo Especial, reported Chi Tribune. (INSIGHTS hears it’s $1.5 mil per yr.)  That’s after MC and White Sox couldn’t come to agreement on renewing sponsorship, which Crain’s pegged at $7-10 mil per yr.  (INSIGHTS heard $8 mil for old deal; White Sox wanted more this time).  Way this played out seems similar to what happened at Barclay’s in NY, where AB reportedly walked away from full bore deal, and Constellation became import and craft sponsor there. Miller Brewing had sponsorship deal with White Sox for 30 yrs. “Gone will be the prevalent Miller Lite signage that has dotted the ballpark for decades, replaced by the gold and blue imagery associated with Modelo,” wrote Crain’s.  Constellation will also have a Casa Modelo bar on the left field concourse.  Modelo Especial is #2 beer brand in Chicago IRI. MillerCoors is #1 brewer in Chicago, and Miller Lite the #1 brand.   But now “its only official stake” in hometown Chi sports teams will be with Chicago Bears, notes Crain’s. MC clearly…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 48
Constellation shared some of its proprietary research from its insights and analytics team to illustrate that “high end brands are the next wave of growth in the beer business,” as Constellation chief commercial officer Bruce Jacobson phrased it at Gold Network Summit.  Of past 30 day drinkers surveyed for 12 mos thru last summer, 73% had consumed high end beers in last 30 days.  That was up from 60% 5 yrs earlier.  During same period, percentage who drank premium beers dipped from 66% to 60%.  Another good sign for high end: “More and more low end consumers are finding it perfectly acceptable to step up to high end brands.”  While 23% of drinkers drink low end beer exclusively, 36% of those “low end” drinkers are “perfectly comfortable” drinking both high end and low end (recall Constellation includes premium brands with “low end” in its nomenclature).  Meanwhile, 37% of drinkers are “loyal to the high end.” Young consumers are going high end in a hurry.  For drinkers 21-29, 52% of their (self-reported) consumption was high end 2 yrs ago. But now it’s 69%.  That’s a big jump.  For those 25-34, it went from 52% to 64%.  What’s more, every income group…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 45
Even as volatile FMB segment takin’ tuff hit to start year and several sizable brand families suffering, large cos continue to launch new brands and ramp up mktg spend within category.  Just in the last couple weeks, AB announced natl TV campaign for Ritas specifically targeting women, Best Damn natl TV campaign, new Cream Soda flavor and Best Damn Tea launch in test mkts. MC officially launched Henry’s Hard Sparkling and plans to give it “robust”  national marketing campaign, including stations like TBS, Food Network, Bravo, USA, ESPN and Comedy Central among others, per release.  Finally, Pabst officially launched “Not Your Mom’s Flavored Brews,” under Small Town umbrella.  Flavors include Not Your Mom’s Apple Pie, Strawberry Rhubarb and Iced Tea flavors available in 6pks of 12oz bottles at $10.99 suggested retail and 24oz single cans of Iced Tea for $2.49.  Then too, several new flavor variants introduced this yr under AB’s Rita family and MC’s adding new Redd’s flavors, reviving Zima and testing Zumbida. FMBs Down in Nielsen  FMB volume down 4.4%, $$ down 5.5% yr-to-date thru Feb 25 in Nielsen all-outlet as avg prices down 35 cents, 1% per case.  AB’s Ritas down low-double-digits to start out 2017 in…

Publishing Info

  • Year 2017
  • Volume 19
  • Issue # 44
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