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06/05/2003
Memorial Day Discounting By Miller and Heineken in Supers
Written by Beer Marketer's Insights
Don’t want to make too much of 1-week data, but this just in and unusually interesting. Avg price paid for Miller brands down 0.7% for week of Memorial Day in supers, according to Goldman Sachs report of IRI data, while avg Heineken prices down 4.6%. Beer biz down 0.6% for the week, but Miller nearly held share with more aggressive pricing, while Heineken volume zoomed 23%. AB share growth "slowed" to 0.8 and Coors dropped 0.5 share.
Publishing Info
- Year: 2003
- Volume: 5
- Issue #: 27
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