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Ugh! On-Premise Trends Stay Ugly, Sez GuestMetrics; Several Top Players Down 10%+ Recent 4 Wks

Just not getting any better for beer and most brewers in GuestMetrics database of over 9K on-premise accounts, in data for 4 wks thru Jul 8 reported by Exane BNP Paribas.  All in, beer volume -6.5%, $$ sales -4.3% for those 4 wks, each a slightly steeper dropoff than in Q2.  Craft $$ -3% but gained share, premium lights -7.1%, continued to lose share.  Constellation and “smaller” craft brewers were the winners. 

AB continued down, volumes -6.3%, $$ -4.1%, but AB gained modest share as it outperformed the mkt.  Bud Light and Bud down 7.2%, 5.5% respectively.  But Michelob Ultra +8%, Stella off just 1%.  Each of MC, Heineken, Boston and Pabst saw volume dip 9% or more this period. MC volume -9.5%, $$ down 7.8%; each of Miller Lite, Coors Light and Blue Moon off about 7% in $$.  HUSA even softer: volume -11.4%, $$ down 10.1%.  Brand Heineken off near 13%, Dos down 6.6%.  And Boston and Pabst even softer than that, with respective $$ sales -13.8% and -12.8%.  Even Lagunitas down 7%.  Outside of Constellation, among top 25, only Stone, Firestone Walker, Founders, Sapporo and Victory increased dollar sales in GuestMetrics universe for 4 wks, Exane BNP reported.  How well did Constellation do?  Dollars up 2.9%, volume +0.3%, for 50 basis-point share gain of $$.  Corona Extra sales slipped 2.6%, but Modelo Especial zoomed 27%.        

 

Publishing Info

  • Newsletter: INSIGHTS Express
  • Published: 08/24/2016
  • Volume: 18
  • Issue #: 152