While volume still soft, total beer $$ now growin' for the year in tracked off-prem channels following fall price increases. Beer $$ up 0.5%, $192 mil YTD thru Nov 27 in IRI multi-outlet + convenience data, including +3.5% for latest 12 wks and +3.8% for 4 wks. Remarkably, that's even...
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Beer $$ +0.5% Thru 11 Mos in IRI MULC; 5 Cos Gained Big Share in Nov; Innovation Still Big in '22
Publishing Info
- Year: 2022
- Volume: 24
- Issue #: 252
- Issue Date: 12/08/2022
Newsletter
INSIGHTS Express