Beer Marketer's Insights - Prexy Ty Gilmore Out at Tilray; Chief Growth Officer Prinz Pinakatt Steps In

After 2.5 highly eventful yrs, Tilray prexy of North American bevs Ty Gilmore will be leaving co, distribs were told and co confirmed with our sibling newsletter Insights Express today. He led cannabevco thru massive M&A spree of Montauk Brewing, plus Anheuser-Busch and Molson Coors' declining craft brands, and imperfect integration. Tilray rapidly became a significant craft player (#5), but Tilray beer volume down 18% yr-to-date thru May 18 in Circana multi-outlet + convenience. Of course it also continues to work once-core cannabis biz, including moves into Delta-9 bevs, while relaunching HiBall Energy and experimenting with other NA bevs. Taking Ty's place "effective immediately" will be chief growth officer Prinz Pinakatt, who came to Tilray in Feb 2024 as chief mktg officer, before taking chief growth officer role in Nov 2024. Prior to Tilray, Ty spent over a dozen yrs at Diageo, 9 mos at Flying Embers and 2.5 yrs at Glazer's Beer & Bev before joining CEO Irwin Simon at Tilray. Prinz came most recently from Danone, but also spent 14 yrs with Coca-Cola, among other roles."We have full confidence in Prinz&#39;s ability to lead the team during this transition period and continue driving our beverage business forward," Tilray shared with Insights Express. "We extend our gratitude for Ty&#39;s dedication, hard work and his valuable contributions" and "wish him success in his future endeavors." A few other leadership adjustments were made across bev subdivisions. "Ken Bohnet will lead the Tilray Spirits business with Bryan Nolt, Founder of Breckenridge Distillery, and they will collaborate with Prinz to leverage synergies across our beverage business." Hemp-derived THC bev biz will be led by Jared Simon, prexy of Tilray Wellness, and "we are excited about the growth and innovation that this new alignment will bring." (Jared is no relation to Irwin Simon but a former colleague at Hain Celestial.) While its beer sales hit a rough patch this yr, "Tilray's opportunity in the beverage industry is immense, fueled by consumer demand for innovative products," and "we remain dedicated to making strategic investments throughout our beverage business."

Prexy Ty Gilmore Out at Tilray; Chief Growth Officer Prinz Pinakatt Steps In

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