Guinness is kickin' off its second year as the official sponsor of England's Premier League with a new "Lovely Day for a Guinness" campaign to coincide with today's season-opening fixture between defending champion Liverpool and Bournemouth. Recall, Guinness signed a four-year deal to replace Budweiser as the EPL's sponsor (
As Premier League Season Kicks Off, So Does Sponsor Guinness' Tie-In Campaign
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 169
- Issue Date: 08/15/2025
Newsletter
INSIGHTS Express