PEOPLE: Celsius Recruits Mas+ by Messi Honcho Daing as CMO; Continues Pepsification of Energy Juggernaut + Other Moves: AI UltraDope Energy, Caribou Coffee

The Pepsification of Celsius Holdings advanced further today with announcement that Rishi Daing, a longtime colleague of prexy/COO Eric Hanson, had been enlisted as CMO. Daing, who spent 16 years at PEP before heading off to roles at Firestone & Roberts Distilling, Indian giant Tata and Whole Earth Brands, is...
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Publishing Info

  • Year: 2025
  • Volume: 22
  • Issue #: 183
  • Issue Date: 09/08/2025