Turns out that Bulletproof Coffee, which has kept its assortment tite since exiting such formats as RTDs, hasn't been able to resist the protein boom. In what it's describing as its first major innovation since ground coffee and K-Cups, it's launched High Protein Iced Coffee, an instant-coffee blend that delivers...
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EXTENSIONS: Tho Stingier on Innovation Lately, Bulletproof Can't Resist Move into Protein Iced Coffee
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 183
- Issue Date: 09/08/2025
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Beverage Business INSIGHTS