In wake of Constellation dropping brand rights for Fresca Mixed RTDs, Coca-Cola's Red Tree Beverage is appointing a new supplier partner for that brand line and more. Enter Sazerac, the company that already sells 500 brands and is #1 spirits player by volume. So why not add a few more?...
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FOLO UP: Sazerac Lands Rights for Coca-Cola's Fresca Mixed, Minute Maid Spiked & 'Soon-to-Launch' Fresca Hard FMB
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 185
- Issue Date: 09/10/2025
Newsletter
Beverage Business INSIGHTS