Troy Aikman's low-cal, low carb light lager EIGHT Elite Light Beer was earlier to the beat than many Mich Ultra fighters, but it's fallen behind the pack in recent yrs, declining double digits again this year in tracked off-prem channels. But that hasn't deterred founder Troy Aikman and co from...
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Troy Aikman & Joe Buck Star in EIGHT Beer Digital/Social Ads for TX; "Lose the Additives, Keep the Taste"
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 190
- Issue Date: 09/11/2025
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INSIGHTS Express