In further recognition of momentum behind alc-alternatives, key lobbyist for spirits marketers, Distilled Spirits Council of US (DISCUS), has explicitly included NAs in revamped edition of its Code of Responsible Practices. It addresses thorny issue of where to draw line on marketing nominally non-alc items like mocktails to underage consumers....
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DISCUS Spirits Marketers Group Gets More Explicit in Denoting NA Versions of Established Alc Categories as Included in Responsible Practices Code
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 186
- Issue Date: 09/11/2025
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Beverage Business INSIGHTS