For LA-based brand it would have to rank as audacious move akin to Starbucks' entry into Italy years back. Prima Pave, the non-alcoholic wine created by then-pregnant woman in Claremont, Calif, has secured distribution with major wine player in Italy, recruiting Gruppo Italiano Vini to take Prima Pave's Blanc de...
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ALC-ALTERNATIVES: LA's Prima Pave NA Wine Lands Major Distributor in Italy
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 187
- Issue Date: 09/12/2025
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Beverage Business INSIGHTS