Coca-Cola Joins with MIT Researchers Seeking to Harness AI to Solve Citrus Greening Disease That's Devastating Orange Groves

Coca-Cola, which has waded aggressively into AI in areas like ad creation, now is turning to the tech for a more sober cause: combating citrus greening disease that has devastated orange crops around the world. KO, which markets Simply, Minute Maid and other OJ brands globally, has become first CPG...
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Publishing Info

  • Year: 2025
  • Volume: 22
  • Issue #: 187
  • Issue Date: 09/12/2025