Summertime Blues: Beer Down 5%, Wine Down 5.6%, Spirits (Ex-RTDs) Down 4% for 4 Wks in NIQ

Peak summer selling season didn't end with a bang, but more of a whimper in NIQ scan data for 4 weeks thru Sep 6. Beer volume dropped 5.2% for last 4 weeks, even softer than 4.5% drop yr-to-date. Wine volume down 5.6% for 4 weeks, an even steeper drop than...
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Publishing Info

  • Year: 2025
  • Volume: 27
  • Issue #: 193
  • Issue Date: 09/15/2025