After rethinking his biz, Odyssey Elixirs founder/CEO Scott Frohman has been shaking things up at his Florida-based co. He's rebranding line more straightforwardly as Odyssey Functional Energy, abandoning sacred-geometry graphic now deemed too niche-y and scrapping Revive extension in order to narrow line to just energy, offered in moderate dosage...
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Under New Moniker Odyssey Functional Energy, Mushroom Energizer Finetunes Branding, Titens Line, Adds Crowd-Pleasing Flavors; Congo Vet Lopez Running Sales Now
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 190
- Issue Date: 09/17/2025
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Beverage Business INSIGHTS