"SlimFast: Because it works!" goes the marketing slogan. But weight-loss brand hasn't been working for Glanbia despite the ongoing protein boom, and today the Irish dairy giant said it had reached a deal to sell the brand to Splenda owner Heartland Food Products Group. Glanbia had acquired SlimFast from Kainos...
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Splenda Marketer Heartland Food Products Group Emerges as Successful Bidder for Glanbia's Struggling SlimFast US Biz
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 190
- Issue Date: 09/17/2025
Newsletter
Beverage Business INSIGHTS