MC's been talking about a turnaround on Blue Moon for the last couple years, VP of above premium beer Courtney Benedict acknowledged during co's natl distrib meeting in Phoenix yesterday. Trends are still not where co hoped they'd be in 2025. But after going thru multiple stages of retooling the...
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Blue Moon Bringing Back Colin Jost Ads, Orange Ritual Focus, "Seeing Some Sparks"
Publishing Info
- Year: 2025
- Volume: 16
- Issue #: 76
- Issue Date: 09/18/2025
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