Superpremiums are the #1 growth segment, with $$ sales up $94.6 mil, 3.2% in Circana multi-outlet + convenience yr-to-date thru Sep 7. Michelob Ultra up more than the entire segment. Up $112.5 mil, 4.7%. And the only other segment with any significant growth is NAs. Up almost as much as...
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Superpremiums and NAs Lead Growth; AB Leads Both
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 197
- Issue Date: 09/19/2025
Newsletter
INSIGHTS Express