Are hellraisers now part of the demo for non-alc beer? That's who Charlie Sheen is targeting with new entry called Wild AF that purports to be for those who want to "Live loud. Stay sharp." It's a collaboration with Harpoon Brewery and brand development outfit The Silent Group founded by...
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ALC-ALTERNATIVES: Party Sober, Orders Wild Child Sheen with His Wild AF NA Beer; Athletic Goes Live on Expanded San Diego Brewery
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 192
- Issue Date: 09/19/2025
Newsletter
Beverage Business INSIGHTS

