AB Touts Mich Ultra Milestone 22 Yrs in the Making as "Top-Selling Beer in America" (By Volume)

AB wasted little time trumpeting Michelob Ultra's newly minted status as the best-selling beer by volume in US scan data. "This milestone - 22 years in the making - reflects decades of disciplined, consistent investment in the brand around America's most popular sporting and active-lifestyle moments," the brewer highlighted in...
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Publishing Info

  • Year: 2025
  • Volume: 27
  • Issue #: 199
  • Issue Date: 09/22/2025