In case there was any doubt after Heineken/FIFCO deal was announced yesterday, Heineken ceo Dolf van den Brink didn't mince words about co's lack of interest in FIFCO USA, or any "exposure" to mainstream beer segments in the US for that matter. While FIFCO H1 beer volumes were down...
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FIFCO USA "Not the Part That We're Interested In," Sez Dolf; "No Interest" in "Exposure" to US "Mainstream Segment"
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 201
- Issue Date: 09/23/2025
Newsletter
INSIGHTS Express