The media loves a horse race and so of course multiple media outlets jumped all over AB's news release on Monday declaring Ultra as the #1 brand by volume. That is of course big news. INSIGHTS reported it first, on Friday (before AB's release), while also noting that Modelo Especial...
Read more...
Michelob Ultra's Achievement and Lotsa Misleading Media; New #1 in Volume, Not in $$
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 202
- Issue Date: 09/24/2025
Newsletter
INSIGHTS Express