BEV DROPLETS: Celsius Debuts First LTO; Tractor Bev Raises $23M More

Taking a leaf from its acquired stablemate Alani Nu, Celsius has offered its first LTO, dubbed Spritz Vibe Sparkling Snowball Frost, that avoids the usual pumpkin and apple tropes in favor of what it claims to be an apres-ski feel. It's apparently got a citrusy taste. "This season the run...
Read more...

Publishing Info

  • Year: 2025
  • Volume: 22
  • Issue #: 195
  • Issue Date: 09/24/2025