Cincinnati-based Hoist Hydration, which can claim to be a domestic pioneer of rapid hydration segment but in a decade hasn't moved much beyond regional status, has recruited Vitaminwater and Rowdy Energy vet Hallie Lorber to serve as CEO. She's part of a new wave of talent in both staff and...
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PEOPLE: Hoist Hydration Heavies Up on Seasoned Bev Pros Led by Vitaminwater, Rowdy Vet Lorber as CEO; Woodruff, Keeney Also on Team Now
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 197
- Issue Date: 09/26/2025
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Beverage Business INSIGHTS