PRIVATE-LABEL: Aldi Rebranding Will Leave No Uncertainty Over Whose Item You're Buying

There's something about being sued by a multinational giant that's brought the receipts that focuses the mind. In wake of lawsuit by Mondelez alleging that many of its knockoffs blatantly mimic packaging of staples like Wheat Thins and Chips Ahoy, Aldi chain this week announced "largest packaging refresh to date"...
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Publishing Info

  • Year: 2025
  • Volume: 22
  • Issue #: 197
  • Issue Date: 09/26/2025