For first time in 3 yrs, a spirits co will be running a Super Bowl ad. Sazerac cmo Sara Saunders confirmed to AdAge that they've booked a spot but declined to say which brand/or brands would be featured among its portfolio including Fireball, BuzzBallz (primarily wine-based) and Buffalo Trace bourbon....
Read more...
Sazerac In Super Bowl Lineup; Which Brand Will It Be?
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 205
- Issue Date: 09/29/2025
Newsletter
INSIGHTS Express