In latest iteration of industry trade orgs lookin' to do their part, the Beer Institute today announced the launch of "It's Me, Beer," a new digital ad campaign targeting DC insiders that positions beer as the beverage of moderation. The pilot campaign includes a 30-second video and "uses social...
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"It's Me, Beer": BI Pilots Digital Ad Campaign Targeting Beltway Policymakers
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 209
- Issue Date: 10/03/2025
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INSIGHTS Express