You know new bev category has entered the mainstream when it warrants a Saturday Night Live parody ad. Remember Bill Murray's Perrier-resembling Swill Water, "dredged from Lake Erie," back when mineral water was hot in 70s? Now it's non-alc beer's turn to show it's attained that status. This past weekend,...
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Saturday Night Live Shows NA Beer Has Arrived, with Spoof Ad for Non-Non-Alcoholic Beer, at 96% ABV
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 207
- Issue Date: 10/13/2025
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Beverage Business INSIGHTS