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Almost a decade in biz, Golden, CO's Holidaily Brewing turned on the heat, seeing fast-growing interest in its 100% gluten-free beers. Thru most of this yr, it's up around 30% overall, natl acct director Ryan Call told CBN during talk at GABF. But co's growth in chains has been "really big," basically doubling overall, he said. That's even faster than speedy 50+% gain the brand fam is posting in NIQ off-prem scans thru early Sep. Holidaily reported over 5,100 bbls to the Brewers Assn in 2024 and with things still picking up, Ryan's eyeing 7-8K bbls this yr. Addition of 3 new states, ID, MN and MT, is driving big chunk of growth for co, natch. They brought co's total footprint to 13 states overall, mostly in the west, only reaching as far east as TX, KS, Kansas City MO and now MN. But 40% of its biz is still in its home state of CO. In its last few new mkts, co opted for craft-focused indie distribs, which has worked well for the relatively small brand. Co's looking to add 3 more mkts next yr, UT, WI and Chicago, Ryan told us, an even bigger lift co's already preparing for.Founded by Karen Hertz in 2016, Holidaily is "gluten-free in, gluten-free out," from "start-to-finish," Ryan explained. Workers can't even bring a sandwich into the brewery for lunch. A vet of co that brews a lot more beer in Golden, Molson Coors predecessor co MillerCoors, Karen had to cut gluten out of her diet after fighting off cancer a 2nd time. So the co "exists out of necessity&hellip;and selfishness," Ryan said, paraphrasing her. Asked what's next for co after another yr of big growth, he also opted for Karen's go-to answer: "world domination."In last few yrs, Holidaily has really "ridden the tide" of a growing "health consciousness" among US drinkers, Ryan told us. He's reluctant to sell the gluten-free brand as "better-for-you," but understands that plenty of folks who aren't gluten free by necessity are reducing their consumption of gluten or cutting it out entirely. Marketing still "requires a lot of education," he told us, including "explaining the process." That includes use of a combo of gluten-free grains to make a wide variety of styles, a more complicated endeavor than the more common "gluten-reduced" promise. But those grains come in more limited supply at higher prices. So co's gotta take care on pricing and scaling up at pace presents particular challenges, Ryan discussed. Still, it's not shying away from the chain placements it's getting in new mkts, eager to fill new demand buyers see for gluten-free.Holidaily's portfolio is led by Favorite Blonde, followed by Fat Randy's IPA. This yr, a vty pk of fruited variants of co's top-selling blonde ale has gotten lots of attention, Ryan said, especially as a rare example of a 100% gluten-free variety pk. Then there's Darty, a newer light lager brand currently limited, but sporting a different look, aiming to get a piece of growing interest in craft lagers. As such, co is exploring ways to bring that brands pricing down, since its portfolio already operates at a bit of a premium. Late last yr, co shuttered its 2nd taproom at the Denver Tech Center, but that's only helped drive more traffic to its original spot in Golden, Ryan said. Co's niche offers it another advantage unavailable to most: it has special agreements with some 80-100 other brewery taprooms in Colorado, where Holidaily is the go-to gluten-free option.

Certified Gluten-Free Brand Holidaily Riding Rising Wellness Tide to Chain-Driven Double-Digit Gain

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