Former Italian boxer Francesco Tamburriello is upping his bet that he can convince consumers that sea buckthorn berry is the next miracle ingredient, translating his 7-yr-old Miracle brand from European to US production base and upgrading packaging from plastic to glass. Now packed in 10-oz bottles, the organic line is...
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STRATEGY: Former Italian Boxer Pivots Miracle Sea Buckthorn Brand to US; Harnesses Vitamin C Powerhouse Plant
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 208
- Issue Date: 10/14/2025
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Beverage Business INSIGHTS