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Total alc bev sales are were down 1.3% to $221 bil for 52 wks thru Aug 9, according to NIQ's combined retail data with on-prem CGA total bars & restaurants plus off-prem NIQ xAOC + convenience + Liquor Open State channels, NIQ alc bev director Kaleigh Theriault and CGA bev alc director for North America Andrew Hummel shared during their NBWA seminar. Just over half (51%) of total alc bev $$ were sold off premise vs 49% sold on premise, Kaleigh and Andrew noted, highlighting on premise's nearly equal $$ despite much lower volume output. Beer/cider $$ (excluding RTDs) were down 2.1% vs spirits ex RTDs down 0.6%, wine ex RTDs down 3.3% and total alc bev RTDs up 4%. So total RTDs rose to 7% of total alc bev sales in this 52-wk period, continuing to pick up share both off- and on-premise. Growth is fueled entirely by double-digit gains for spirit & wine RTDs this yr. Beer/FMB/Cider Down More Than 2% to $99 Bil, Still 45% of Alc Bevs; FMB/Seltzer Softer On vs Off Total beer/FMB/cider trends also down over 2% to $99 bil across NIQ on- and off-premise channels, including on-prem sales down 3%, off-prem sales down 2%. FMBs were down 0.7% to $6.2 bil and hard seltzer was down nearly 8% to under $5 bil for 52-wk period. Both slipped at much steeper rates in tracked on-premise channels and FMBs continue to slip at steeper rates off prem in more recent periods, losing ground to spirit & wine RTDs. But altogether, beer/FMB/cider still accounts for 45% of total alc bev sales on + off-prem even as it's shedding $$ share.Imports Still Up for 52 Wks; Over $1 Bil Ahead of Premium; Craft #3 but Shed Most Share While trends are softer lately, imports were still up 1.3% to $24.7 bil for 52 wks thru Aug 9 in NIQ's combined on and off-prem data, including +2% on prem and +1% off prem. Imports were the #1 beer segment, over $1 bil ahead of premium, which slipped 4.7% to $23.3 bil. Craft beer is the clear 3d largest category by $$ looking at on + off-prem, but it's also losing the most share with sales down 6.6% to $18.2 bil; down 8% on prem and -4% off prem. Superpremium was the only other beer segment up for 52 wks, +3.2% to $10.1 bil. And below premium was flattish (-0.1%) to $8.7 bil, +1% on prem and slightly down off prem. Each segment includes both alc and non-alc versions, but when separated out, total non-alc beer $$ grew 24%, passing $1 bil in sales ($1.14 bil), rising to 1.2 share of on + off-prem beer sales.Beer (Non-RTD) Cans Flat vs Bottles Down 5% Off Prem; 6pks Soft Across the Board; Single-Serve Cans Bigger than 12pk Bottles Canned beer packages continue to outperform bottles in NIQ off-prem channels. Excluding FMB/seltzer segments, beer can sales were flat vs bottles down 5%, bringing cans to 66% of all non-RTD beer sales in scans. Bottles are soft across the board with both 12pks (-7%) and 6pks (-6%) down steeper. Single-serve cans were the strongest package as sales grew 3% to $5.5 bil. Now larger than 12pk bottles ($5.4 bil) in NIQ channels. Tho 12pk cans remain #1 pkg, up 1% to $7.8 bil. Notably, 6pks were the only canned package losing ground, Kaleigh showed; down 3% to $3.9 bil. Bottled 6pks still slightly outsell canned 6pks at $4.2 bil, tho that gap keeps closing.Avg Prices: On Prem Up 2.2% per 16oz; Off Prem Up 1.8% per Case Beer's avg prices are up about 2% vs yr ago across NIQ on and off-prem channels. On-prem avg price per pint (16oz) is up 2.2% to $6.46 while off-prem avg price/case is up 1.8% for 52 wks. Beer remains "the best perceived value category" on premise, Andrew noted, but that value perception has dwindled over time, especially once prices reach $8/pint or higher. Asked what the max consumers are willing to spend at neighborhood bars on a pint of draft beer, 15% said "under $5," 22% said $5-6, 17% $6-7 and 16% said $7-8 compared to 10% each for $8-9 and $9-10, 3% for $10-11, 4% for $11-12 and 2% for $12+.

Alc Bev $$ Down 1.3% for 52 Wks Thru Aug 9 in NIQ On + Off Prem; Beer Down Over 2% w/ On Prem -3%, Off Prem -2%

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