Monster Beverage offered comprehensive innovation slate at NACS this year, including teasing of another effort to better plumb female demo via Alani- and Bloom-like entry called FLRT that's due in Mar. Word that trickled out of meeting held during show was that MNST plans to implement some pricing action and...
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NACS: Monster Unleashes Flood of Flavor Innovation, Readies FLRT Brand to Counter Rocketing Alani, Bloom Rivals
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 211
- Issue Date: 10/17/2025
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Beverage Business INSIGHTS