Jones Soda, whose CEO Scott Harvey was working his first NACS after coming aboard in Feb, will continue to ride partnerships with likes of Fallout and Crayola brands to enhance awareness and relevance in coming year even as it makes inevitable concession to practicality in switching its Latin-inflected Fiesta Jones...
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NACS: Jones Soda Dials Up Fallout, Crayola Partnerships While Revamping Fiesta Jones
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 212
- Issue Date: 10/20/2025
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Beverage Business INSIGHTS