It's the latest example of the form that modern warfare - make that modern soda warfare - is taking in contemporary era. Olipop is leveraging its tie to SpongeBob SquarePants franchise by having show's villainous Sheldon J Plankton and Flying Dutchman characters launch a rival brand disparagingly named ChumPop in...
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ONLINE WARS: Olipop Leverages SpongeBob Tie to Incubate Fake Rival Called ChumPop; Liquid Death in Nasty Spat with Podcaster Pool as Host Readies 'Pool Water' Alternative
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 212
- Issue Date: 10/20/2025
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Beverage Business INSIGHTS