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How will NBB look to keep the train rollin' on its high-ABV Voodoo Ranger series that continues to dominate the craft c-store segment? By cranking the ABV up to eleven. New Voodoo Ranger G-Force 19.2oz cans clock in at 11% ABV launching in Feb 2026. This "isn't just another SKU," but a "jet engine" that's "built to thrive in convenience" alongside its leading craft singles portfolio, differentiated with its mango flavor and "ultra juicy flavor profile," co emphasized. Four High ABV Voodoo Ranger Brands Up to 17 Share of Craft in C-Stores Recall, Voodoo Ranger high-ABV portfolio continues to grow and gain share in craftland and total beer, especially in c-stores thru 19.2s. Imperial IPA and Juice Force IPA are the top 2 craft brands in natl Circana-tracked c-stores by $$ and volume this yr, both still growing vs yr ago. Tropic Force is #7 craft brand in c-stores and still growing vs last yr's launch. And even as Fruit Force is down 35% YTD, it's still the 16th largest craft brand in c-stores. Collectively, these 4 brands are up 6% in c-stores YTD thru Oct 5, rising to nearly 17 share of total craft beer sold in c-stores. Imperial IPA and Juice Force alone have 24 share of craft singles, co added. So G-Force will look to add to that mix.Sweet Ride Juicy Haze IPA Launching with Grocery/Draft Focus; Top 2 Craft Innovations of 2026? But NBB vowed to take a "committed, targeted approach" with its innovation this yr. G-Force is meant for c-stores. But Voodoo Ranger's other new brand, Sweet Ride Juicy Haze, is meant for grocery. Sweet Ride clocks in at 6.5% ABV, launching in 6pk cans and draft for starters in Jan with "plans to expand to larger pack sizes soon." Together, G-Force and Sweet Ride are expected to be the top 2 craft launches in 2026, CSO Rich Rush declared.Goal is to get Sweet Ride "into spring trial" even "before spring resets take place" thru its 30K PODs of Hoppy Pack. Co aims to drive new life into the variety pack which admittedly had a "rough time" in 1st half of 2025, mktg veep Dave Knospe acknowledged. But Hoppy Pack was showing significant signs of improvement in late summer with 2 consecutive mos of growth all-channel in Jul and Aug, he highlighted. Gotta note, Sweet Ride launch signals further shift away from Juicy Haze which is down double digits again in 2025 scans. But Juicy Haze remains Voodoo Ranger's lead draft brand, and co plans to continue leading with that brand on draft in 2026 followed by Sweet Ride as a "solid number two." There's still an oppy to get at least one Voodoo Ranger handle in every on-prem account possible, said Rich.Voodoo Ranger Invincible IPA Collab; Tie-In w/ Prime's Big Adult Animated Show Voodoo Ranger is also going bigger with collabs in 2026. It'll join forces with popular Amazon Prime animated adult show, Invincible, for a collab Invincible blood orange IPA in 2026. It's the #1 animated show on Prime with 6 bil views, "especially huge" for 21-34 yr olds. Next yr's Invicible video game is expected to "set records." The collab IPA will release in the summer Hoppy pack as Amazon ad spend "ramps up to promote" both the game and show, co detailed. That's as Voodoo Ranger also partnered with another very popular video game, "Borderlands," for its Borderlands 4 release this Sep.Former Monster Mktg Director Kiron Chakraborty Joined as Voodoo Ranger Director in Apr Importantly, co brought on former Monster Energy mktg director/sr brand manager Kiron Chakraborty as Voodoo Ranger's mktg director since Apr, and featured him prominently for part of the meeting. Looking to apply his experience with Monster's powerful position in c-stores with single-serves to capitalize on the perceived oppys ahead, Kiron pointed out that Voodoo Ranger ACV is still just about 50% and that folks gotta think bigger than in "craft terms." With Imperial and Juice Force, "the ceiling is nowhere in sight." And seemingly taking a page outta Monster's playbook, co will utilize a Voodoo Ranger-branded 21-ft 18-wheeler truck in key cities "designed to get singles" in hands with a QR code that gives LDA customers $5 to get a 19.2oz tallboy of their own in 2026. That's expected to lead to 27K tallboy samples next yr.

New Belgium Crankin' Voodoo Ranger G-Force to 11% ABV; Sweet Ride IPA for Grocery/Draft; Invincible IPA Collab; Monster Experience

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