LightStrike hard refresher FMBs had a relatively challenged launch year, execs acknowledged. But "everything we believed to be true" about the proposition is "still true today," and "we still believe in the opportunity," CMO Rebecca Dye Yonushonis stressed. Co realized quickly that "we didn't have the right launch plan." But...
Read more...
LightStrike Focusing on Single-Serves, Doubling Down on Trial with Fests, Tailgates, Media Presence; Ex-Starbucks Vet Erin Rumsey on Innovation Team
Publishing Info
- Year: 2025
- Volume: 16
- Issue #: 93
- Issue Date: 11/03/2025
Newsletter
Craft Brew News