Initial transition of Kirin Ichiban from AB to New Belgium purview was choppy, but was back to ~100K cases per mo from May-Jul and "is on a tear now," marketing veep Dave Knospe shared. Since end of Q1, Kirin Ichiban's rate of sale rose more than 20%, points of distribution...
Read more...
Kirin Ichiban Lookin' to "Make Your Moment"; Big Acceleration Since Q1 Transition; LTO Pack & Japan Trip Giveaway
Publishing Info
- Year: 2025
- Volume: 16
- Issue #: 93
- Issue Date: 11/03/2025
Newsletter
Craft Brew News