Kirin-Lion's 2026 brand plans are primarily about fueling what's working with Voodoo Ranger and Bell's Hearted and Oberon fams in the Midwest while making Kirin Ichiban "a big bet" and not giving up on its unique LightStrike hard refresher. Yet co's also just getting started with its incubator approach, featuring...
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Incubator Approach: Taking Voodoo Ranger into Vodka RTDs w/ Vandal 10% ABV Line; Kirin's Hyoketsu Vodka RTD Test
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 232
- Issue Date: 11/03/2025
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INSIGHTS Express