New Belgium views Kirin as a brand with big growth potential in the US and co plans to spend behind it, execs made clear to its distrib network. Kirin Ichiban's "make your moment" campaign recently debuted in the US, including recently launched 30-second ad, planning to run media across...
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Kirin Ichiban Lookin' to "Make Your Moment"; Big Acceleration Since Q1 Transition; LTO Pack & Japan Trip Giveaway
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 232
- Issue Date: 11/03/2025
Newsletter
INSIGHTS Express