After conspicuous AI misfire last holiday season, Coca-Cola is back at it this year riding improvements in the tech and its own mastery of it via a new execution and a pair of AI-powered "reimaginings" of soda icon's classic "The Holidays Are Coming" spot. As part of its holiday hoopla,...
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Coca-Cola AI Machinery Grinds into Action for Holidays, With Greater Refinement This Go-Round; Creamy Vanilla Flave Adds Festive Twist
Publishing Info
- Year: 2025
- Volume: 22
- Issue #: 222
- Issue Date: 11/03/2025
Newsletter
Beverage Business INSIGHTS