Heineken is extending its global sponsorship agreement with Formula 1 and also adding new events to the deal after confirming that it will end its long-term sponsorship of UEFA Champions League soccer in Aug 2027, per global drinks intel. Heineken is extending sponsorship of the China and Las Vegas...
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Heineken Ditched The Pitch But Adding More Track Time
Publishing Info
- Year: 2025
- Volume: 27
- Issue #: 235
- Issue Date: 11/05/2025
Newsletter
INSIGHTS Express