PepsiCo Shelling Out Nearly $250 mil to Distribs for Alani Nu

On its Q3 conference call this morning, Celsius Holdings disclosed that as it preps for energy brand Alani Nu's transition into PepsiCo's DSD network Dec 1, co recorded ~$247 mil in distribution termination expenses. "These costs are fully funded by PepsiCo under our long-term agreement," noted co. Move into PEP...
Read more...

Publishing Info

  • Year: 2025
  • Volume: 27
  • Issue #: 236
  • Issue Date: 11/06/2025