EXTENSIONS: Gorgie Continues Bev & Merch Forays + Phorm Energy, Halfway, Prime Hydration, Hoist, Lifeway, Laird Superfood

Line extension activity lately has been - shall we say extensive? Here's some of what's crossed our radar: Gorgie energy brand yesterday launched an LTO dubbed Cranberry Party Pop as seasonal flavor headed exclusively into Target chain nationally, offering cran-apple flavor combo "wrapped in an iridescent, checker-print pattern inspired by...
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Publishing Info

  • Year: 2025
  • Volume: 22
  • Issue #: 227
  • Issue Date: 11/07/2025