Beer sales took another backward step in latest scans with $$ down 4.5% and volume down 5.8% for 4 wks thru Nov 2 in Circana multi-outlet + convenience data. That's about 1-1.5 pts softer than YTD trends. A key reason for softer trends was import segment now losing share. Import...
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As Total Beer Slowed, Imports Shed 0.1 Share of Beer $$ for 4 Wks in MULC; Up Just 0.1 Share YTD
Publishing Info
- Year: 2025
- Volume: 27
- Issue Date: 11/14/2025
Newsletter
INSIGHTS Express